Does the color of a sex toy matter? It sure is! That’s why we spend a lot of time trying to find the perfect game that will do the job while also looking great.
Anyone who has looked into sex toys knows that vibrators are flesh-colored, but there are bright exceptions. In fact, color tends to be much more prominent and popular than natural-looking vibes.
So why do dildo manufacturers choose bright, exciting colors like hot pink, purple and blue? We found the answer and it’s quite interesting.
Exciting, fun and engaging
What do people look for when they enter a sex shop? Excitement and visual appeal.
Believe it or not, the appearance of a product is the first thing that catches the eye and often determines whether the item will be purchased or not.
Flesh colored vibrators give that natural look but research suggests that natural is not necessarily what most people are looking for. Instead, they want fun and excitement. This is why sex toy manufacturers have started experimenting with different “unnatural” colored dildos.
Pink and purple are often considered feminine colors and appeal to the respective audience. Yes, there has been research on the subject and yes, women do it prefer pink over other colors. The phenomenon is social and cultural. In fact, some studies show that very young girls (toddlers as young as two!) already show a preference for pink over other colors.
Certain cultural factors also influence the colors we prefer when choosing products.
The US public, for example, prefers purple, pink and blue sex toys over all other options. Of course, sex toy companies have responded to this demand and even have regional variations of their products.
Today, you can find so many bright and exciting options in various sizes and shapes, even options like small pink vibrators. So many vibrators tempt buyers, but there are alternatives in the form of blue, black, purple, green, orange and even yellow vibrators.
Functional and Practical Considerations
Interestingly enough, the choice of dildo colors is not just about consumer preferences. Manufacturers have a deep understanding of what sells and which aspects of product development matter most. This is why the color of a vibrator is often strategically chosen to influence the buyer’s decision both directly and indirectly.
Bright colors can emphasize the shape of the vibrator much better than natural tones. The color also highlights the softness of materials like medical grade silicone – one of the top choices for vibrators and other sex toys.
The unnatural colors also take away the phallic look of the vibes. Some people feel shy and may be turned off by an object that strangely resembles a real penis. Bright and fun colors carry the vibes into accessories. This is why many first-time buyers and people with established preferences will choose tones that have absolutely nothing natural to them.
Bold colors have personality. They are discreet and attractive. From a marketing point of view, these types of vibrators are much easier to make “pretty” and exciting. As you can see, a lot of thought and strategic planning goes into something as simple as the shade of material a vibrator is coated with.
Because of all these facts, dildo manufacturers usually launch products in some of the hottest tones like blue and pink. Often, they create a few alternatives, such as a red sex toy or a dildo in an even more unusual color. The line could be discontinued if it doesn’t gain traction, but such experiments give manufacturers important insights into what people like and what might sell in the future.
A sense of luxury
If the considerations already mentioned weren’t enough, here are some additional reasons why sex toy manufacturers create bright and vibrant vibes.
A flesh-toned sex toy looks exactly like what it’s trying to copy – a body part. It may be a super premium game but it lacks exclusivity when it comes to looks.
If you notice it luxury sex toysyou will find that many of the offerings are bright and very saturated.
Pinks, purples and blues dominate the luxury vibrator market. These colors carry a royal atmosphere and give modern toys even more elegance. Having such vibrators aligned with natural tone sensors makes them stand out in all the right ways.
All buyers want a sense of richness and exclusivity, even if the item they’re buying doesn’t differ much from other offerings on the market.
In this case, the color creates some specificity. It’s a simple psychological trick that works so well. Certain colors are associated with royalty, VIP items and celebrities. Subconsciously, people tend to favor these choices when tone is the only form of differentiation between one product and another.
Does the color of dildos matter?
The short answer based on all the research we’ve done is yes, the color of a vibrator is very important when people are making purchasing choices.
Sex toy manufacturers know this fact.
They have surveys, shopping data, and entire teams dedicated to making all the important product decisions based on customer feedback. So if you see a lot of colorful options at a sex toy store near you, there is a real and strategic reason why such options exist.
A color matches the “personality” of the vibrator and makes the characteristic shape even more special.
A color is also based on cultural preferences and understandings. Femininity and masculinity are associated with certain tones. These can vary in different parts of the world, so marketing teams spend some time understanding what a certain demographic is going to like.
As a buyer, you are simply lucky to have so many options. Enjoyment is not only about the operation of a vibrator, but also about the look and getting something that matches your aesthetic sense. It is true that a blue vibrator can be just like a beige one. But why not have both options in your drawer? Based on your mood and desires on a particular day, you can eliminate either one or the other.
