Everyone was caught off guard by 2020, and for good reason too. Not many people think about a global pandemic and its possible effects on the world.
Most entrepreneurs were caught off guard by the lockdowns and experienced significant drops in their business due to COVID-19. Many different companies saw a decline in business, while other companies saw an acceleration.
The interesting part is that the digital world saw more activity as more people stuck indoors, while the physical business world saw a decline as people sheltered in place. Digital marketers see an opportunity to build digital real estate and engage with a thriving audience.
Business owners and SEO Marketing in Toronto Digital enthusiasts realize the power of a digitization plan to improve resilience. While going digital doesn’t generate additional revenue in the short term, it paves the way for more revenue. The future landscape is uncertain for both those in the digital realm and the physical world.
Whether you sell home accessories like the people at https://heatline.com/thermostatsor if you are selling a digital product, you need to know the potential digital real estate and different digital advertising mechanisms like SEO.
What are the paths to success in the new digital age? What kind of activities should you focus on and are they worth your time?
Let’s learn more about the digital world, SEO marketing and how it can play a role in your business.
The SEO value
SEO is a vital component of the 2020 business promotion plan. In fact, more than 50% of marketers believe that search engine optimization will be critical going forward. Remember that the Spanish flu appeared in 1918 and would last until 1920, killing about 50 million people.
This is indeed a sobering statistic and something to be aware of when designing a business resilience plan today. The COVID-19 epidemic may be with us to stay for at least two years. In such a world, online exposure can generate great rewards that will pay off in the short and long term.
Here’s why SEO is vital.
SEO and trust
The fact is that Google and other search engines want and need users to have the best possible experience. Search engines want users to trust the information they find and use it to achieve their goals. Therefore, trust is a critical factor in search engine algorithms and means a lot to your business.
For example, if you’re a pillar in your community and provide people with great food or nutritional supplements or whatever, chances are you’ll have people interested in supporting you and having good experiences with your brand. If you have more people who trust you and show it through reviews, posts and other elements, you will have a better chance of reaching more people organically and differently.
The idea is to engage with your audience with content that is relevant to them with expertise, authority and credibility.
As you build more trust and move up in the search rankings, you show customers that you are trustworthy, relevant, reliable, and a good candidate to do business with in the short and long term.
Those who invest time and effort into SEO will build trust, engagement and share relevant content with their audience.
Get more revenue with SEO
Did you know that more than 30% of revenue comes from organic traffic for many businesses? Yes correctly. You can still earn significant value if you build your online presence in the world today.
SEO is a great investment because it allows you to better understand your customers and reach them in a way that interests them. The more you interact with your customers and understand their needs, the more likely you are to see profits and the more market insights you will have to innovate and grow further.
